The world is more connected than ever before. When pondering the future of your business, you may be looking at international expansion—and through modern technology, any metropolis in the world is only a Skype call or e mail away.

This new sense of closeness brings new challenges as global businesses struggle to communicate effectively with each other. Each organization is influenced by the region it calls home—a business in Japan does things quite differently from one based in France. Workplace culture helps create a united front, but it can lead to unwanted tension and conflict.

This new guide to international business culture can help you avoid misunderstandings during negotiations and other important talks. Author and businessman Ashraf Haggag discusses a number of important issues, including

  • the definition of culture as a driving force in business,
  • the unique cultures of a variety of countries and global regions,
  • the ways culture directs business negotiations,
  • the influence of culture on business strategy,
  • the effect of culture on business communications, and
  • the role culture plays in consumer buying behavior.

Understanding the ideological foundation of an organization will help you better prepare for negotiations and accommodate its unique corporate environment with enhanced insight.

REVIEW: Have you ever thought of expanding your business overseas? Are you confused where to begin with? Have you done enough research to present your ideas to them? If you have such questions and this book is the one you have to pick it to analyze about the corporate culture around the world.

The book offers a range of examples on what has and hasn’t worked for organizations. And how the new policies will make an impact on the employee. Also inviting readers to consider how they envision the culture of the other parts of the world. Considering Art, literature, architecture, language, religion, etc. It gives overviews of culture, clustering them together by region which is again can be considered as an apple-pie order of narration.

Overall, echos of culture in the Corporate environment is a fine, informative read written by the author to encourage the readers to examine the depths of the corporate culture.



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